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Club carlson to radisson rewards
This will align with the groups new corporate identity and make it win pick 3 every day easier for members to associate their benefits with the various brands.
Probably what Im most offended about is how they intentionally present the chart in such a way that they assume most people wont do the math.
The revamp of the groups loyalty programme comes as Radisson Hotel Group undergoes a company-wide rebrand from its former Carlson Rezidor identity, which the group unveiled today at the International Hotel Investment Forum (ihif) in Berlin.
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Meanwhile, the groups Radisson brand is set to undergo a Scandinavian hospitality-inspired refresh across the Asia-Pacific and the Americas, along with launching in Europe, the Middle East and Africa.
As part of this, theyre also rebranding some of their individual hotel brands.
For example, earlier in the year Country Inn Suites by Carlson was rebranded as Country Inn Suites by Radisson, and Quorvus Collection is in the process of being rebranded as Radisson Collection.
Members accounts and point balances will be unaffected by the revamp.
Club Carlson Silver becomes Radisson Rewards Silver.The Radisson affiliation across the entire global brand portfolio and all markets, will ensure that our members worldwide can easily associate their rewards with the hotels where they earned their valuable points.The TPG Newsletter, bmarter traveler : Get points strategies, customized alerts more.Previously known as Club Carlson, the new Radisson Rewards programme has been revamped with new names for each of its four tiers.Heres what Eric De Neef, Radissons EVP and Global Chief Commercial Officer had to say about this change: Embedding the Radisson name into the heart of our program, will help us instantly boost the global brand awareness of our loyalty program.Radisson Rewards is also adjusting the points earning rates for Silver and Gold members.